On a rare occasion that I scroll through a social media feed, every post look about the same. Whether it’s shot on iPhone, shot on the newest camera and the most expensive lens money can buy, or even AI generated content. I felt like they all have that same sharp clean look and it looks…

For 13 years, sharp was the only thing that mattered to me. It’s what agencies paid for. It’s what built my career. And it took a box of old film, a stiff vintage lens, and a decision to walk away from client approval to realise sharp was never the point. If you’re a filmmaker chasing…